Using Google Analytics is a very good idea if you want to see the overall performance of your blog. With that in mind, there are so many metrics to consider that it can be hard to identify which is the best option for you. Here are some good ideas to consider.
The traffic sources show you where that traffic is coming from. And you need to know this kind of info because you can improve your marketing approach this way. Normally some of the options include organic search, direct, referral, social, email and so on. Once you know the traffic source, you can adjust your marketing approach and potentially generate much better results.
How many people are sticking to your site and how many close it without coming back? The bounce rate is very important because you can figure out what pushes your clients away. It can be the type of content you have, the lack of visual media and so on!
Social shares are crucial for a blog because they get to show you the overall importance and value you can obtain from stuff like this. It’s important to figure out if your social pages have any impact on traffic. And this way you get to know that.
Respectable blogs always tend to receive a lot of comments. But with this metric, you can also see the type of engagement for every blog you have. It just works well, and it can bring in front some very good results in that perspective.
These statistics allow you to figure out what people come from your emails and what content they read. Knowing the blog traffic source is very important all the time, and picking the right email stats is super important here.
In this case, you want to figure out how much of your traffic is transforming into email subscribers or which generates sales. All of this is very important, and it can bring in front some nifty results all the time.
Why would you be interested in sessions? Because this way you can see whether readers are coming back or they just do a one-off visit. Once you know this, you can actively create content that’s meaningful for return users.
Average session duration
You want to keep people as much as possible on your blog. The more you do, the higher the chances that they convert. So yes, knowing the average session duration will help you figure out the right results.
In conclusion, finding the best metrics is crucial if you want to better understand your blog and grow it in the long run. You will need constant adjustments, true, but the return on investment can be really good. Just consider the fact that you need to adjust and adapt everything based on these metrics. Yet if you use them right, the results can be second to none!