Using social media is very important nowadays if you want to create and grow your own business. But what you may not realize here is that not all social platforms are the same. Each one of them is suitable for various tasks and audiences. So it does make sense to create unique content for every platform. The last thing you want is to create the same content for each social site. If you do that, you are most likely missing out on some great opportunities.
Facebook is very good for news and upcoming events. Since there are more than a billion people on Facebook alone, this is the best place to spread the word regarding product announcements and other similar stuff. It’s a very comprehensive and professional site with a whole lot of good features sprinkled in there. If you want to promote your new product or event, this is by far the best platform to do it.
Instagram is all about visuals. What you can do here is to promote your products and their functionality. You can also share videos with the product too, which makes it one of the best places for you to showcase product features and even offer some discount codes.
On the other hand, Twitter is less focused on visuals, and instead, it’s all about a small character count. That makes it great for customer service since you can offer immediate solutions to your customers. Twitter is also adaptable to your needs, and you can still share images and post other content thanks to it. So yes, you can easily adjust and adapt it the way you want.
Pinterest is also a platform focused mostly on visuals. But the thing to keep in mind here is that it’s particularly good for e-commerce. It does an amazing job in this perspective, and it offers you a great new way to connect with the audience. There are plenty of audiences here, all of which are focused on certain niches. All you have to do is to find the right niche and post your content often. Then your users will share your content super fast.
How much information do you think is appropriate to put on social media; how much is too much?
Every one of us has the right to post as much or as little as possible on social media. There are no restrictions, which make it very dangerous because some people end up posting everything about themselves on social media. So, what should you post?
It’s ok to post your name, an image with yourself and maybe share some content you are interested in. But posting things like your phone number, email address, commenting bad things about bosses or colleagues, showing off your relationship and so on is the type of thing you want to avoid. Remember, some things are meant to be private, so try to avoid posting them. Otherwise you can end up dealing with various problems, and honestly, that’s the type of thing that you want to avoid!